2017年4月7日 ，新(xin)聞(wen)出(chu)(chu)版(ban)(ban)業(ye)科(ke)技與(yu)標準重(zhong)點實驗(yan)室“AR+教(jiao)育(yu)數字出(chu)(chu)版(ban)(ban)聯合(he)實驗(yan)室”在(zai)廣州舉行(xing)(xing)揭(jie)牌儀式, 標志著國家新(xin)聞(wen)出(chu)(chu)版(ban)(ban)廣電(dian)總(zong)局(ju)首(shou)批“新(xin)聞(wen)出(chu)(chu)版(ban)(ban)業(ye)科(ke)技與(yu)標準重(zhong)點實驗(yan)室”正式開始運行(xing)(xing)。廣東(dong)省新(xin)聞(wen)出(chu)(chu)版(ban)(ban)廣電(dian)局(ju)副局(ju)長(chang)(chang)鐘慶才(cai)、華南師范大學副校長(chang)(chang)胡(hu)欽(qin)太、南方出(chu)(chu)版(ban)(ban)傳媒股份有限公(gong)司(si)董(dong)事長(chang)(chang)王(wang)桂(gui)科(ke)、南方出(chu)(chu)版(ban)(ban)傳媒股份有限公(gong)司(si)總(zong)經(jing)理杜(du)傳貴、廣東(dong)省教(jiao)育(yu)技術中(zhong)心主任唐連章、北京北大方正電(dian)子有限公(gong)司(si)副總(zong)裁劉長(chang)(chang)明，夢想人科(ke)技CEO周志穎、廣東(dong)省出(chu)(chu)版(ban)(ban)集團數字出(chu)(chu)版(ban)(ban)有限公(gong)司(si)總(zong)經(jing)理區碧茹(ru)等(deng)共同為實驗(yan)室揭(jie)牌。

主管部(bu)門及共建單位(wei)代表共同為實驗室揭牌

“AR+教育數字出版聯合實驗室”

新(xin)(xin)聞(wen)(wen)出(chu)版(ban)業(ye)科技(ji)與標準重點(dian)實驗室是國家新(xin)(xin)聞(wen)(wen)出(chu)版(ban)廣電總局為了(le)逐步完善新(xin)(xin)聞(wen)(wen)出(chu)版(ban)業(ye)科技(ji)創(chuang)新(xin)(xin)體系、提高(gao)新(xin)(xin)聞(wen)(wen)出(chu)版(ban)領域(yu)科技(ji)自主(zhu)創(chuang)新(xin)(xin)能(neng)力(li)而批準建立。2016年底，國家新(xin)(xin)聞(wen)(wen)出(chu)版(ban)廣電總局辦公(gong)廳發(fa)布了(le)首批新(xin)(xin)聞(wen)(wen)出(chu)版(ban)業(ye)科技(ji)與標準重點(dian)實驗室名單，其中“AR+教育數字出(chu)版(ban)聯合實驗室”成功(gong)入選。

該重點實驗室由廣東省出版集團數字出版有限公司牽頭，華南師范大學、北京北大方正電子有限公司、蘇州夢想人軟件科技有限公司參與共建。這是產學研用模式的又一次實踐合作。 

作為(wei)跨領(ling)域(yu)跨學(xue)科(ke)(ke)綜(zong)合實驗室(shi)，將集各方(fang)優勢，強(qiang)強(qiang)聯合，圍(wei)繞AR技術在教(jiao)(jiao)育(yu)出版(ban)和(he)教(jiao)(jiao)育(yu)領(ling)域(yu)應用(yong)(yong)的關(guan)鍵技術、標(biao)準規范、應用(yong)(yong)數(shu)據模型、軟件(jian)（工(gong)具與平臺(tai)）、AR教(jiao)(jiao)育(yu)內容產(chan)品（AR圖(tu)書、AR數(shu)字(zi)教(jiao)(jiao)材）、產(chan)業應用(yong)(yong)等方(fang)面(mian)進行研(yan)究和(he)實踐，通過共建(jian)單位的共同(tong)努力(li)(li)，“AR+教(jiao)(jiao)育(yu)數(shu)字(zi)出版(ban)聯合實驗室(shi)”將為(wei)提升(sheng)新(xin)聞(wen)出版(ban)業科(ke)(ke)技自主創新(xin)能力(li)(li)和(he)應用(yong)(yong)創新(xin)做出應有的貢獻。

作為實驗室的共建單位，方正電子與其他共建單位一起積極推進AR技術與教育及教育出版深度融合，創新產品形態和運營模式，并不斷推進產業化應用。 

主題演講，實現讓學習更“有趣”

方正電(dian)子一直致力于新(xin)(xin)聞(wen)出版領域技(ji)術(shu)創新(xin)(xin)，推動和助力新(xin)(xin)聞(wen)出版業的轉型升級。近(jin)年來，方正電(dian)子也(ye)在(zai)不斷探(tan)索，推動創新(xin)(xin)技(ji)術(shu)與數字(zi)內(nei)容(rong)產(chan)品(pin)的深度融合(he)，并在(zai)交互式數字(zi)教材(cai)包括AR數字(zi)教材(cai)等教育資源產(chan)品(pin)開發上投(tou)入大量資源。

（專題分享會現場）

在(zai)揭牌(pai)儀(yi)式之(zhi)后舉行的專題(ti)分(fen)享會(hui)(hui)上，方正(zheng)集團(tuan)高(gao)級技術專家、方正(zheng)電子數字教育(yu)開發部技術總監曹學軍以《擴增視界，連接紙與(yu)電——加速(su)AR+教育(yu)數字出(chu)版(ban)產(chan)業化(hua)發展》為題(ti)，與(yu)參會(hui)(hui)嘉賓分(fen)享了近(jin)年來方正(zheng)電子在(zai)AR技術及教育(yu)應用(yong)方面的最(zui)新成果。

如今，方(fang)(fang)正電子針對AR+教育數(shu)(shu)(shu)字(zi)出(chu)版推出(chu)的解決方(fang)(fang)案，包含交(jiao)互(hu)式創意設計工(gong)具、數(shu)(shu)(shu)字(zi)資源(yuan)制作服務(wu)、數(shu)(shu)(shu)字(zi)資源(yuan)運營平臺等(deng)，支持AR激活的數(shu)(shu)(shu)字(zi)資源(yuan)型態十分豐富，不(bu)僅包括音頻、視頻、3D模(mo)型和H5網頁，還支持各種數(shu)(shu)(shu)字(zi)教材的豐富組(zu)件(jian)效(xiao)果(guo)，內置多(duo)學科的學科工(gong)具。

目前，方正電(dian)(dian)子已經與人(ren)民(min)教(jiao)(jiao)育出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、北(bei)京教(jiao)(jiao)科(ke)院課程教(jiao)(jiao)材發展研究中心、浙江(jiang)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)聯合集團、國(guo)(guo)家開放大學傳媒出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)集團、廣東出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)集團數字(zi)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)公司、中國(guo)(guo)水(shui)利水(shui)電(dian)(dian)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、廣西(xi)教(jiao)(jiao)育出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、中國(guo)(guo)勞動社(she)(she)會保障出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、云南(nan)教(jiao)(jiao)育出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、湖北(bei)科(ke)技出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、武(wu)漢(han)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、成都地圖(tu)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、哈(ha)爾濱(bin)地圖(tu)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、中國(guo)(guo)大百科(ke)全書出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)、煤(mei)炭工業出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)社(she)(she)等(deng)多家出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)單位在相(xiang)關領域達成合作。

未來，方正電(dian)子將(jiang)不斷推(tui)進AR技術與教育及教育出版的深度融合，豐富創新產品形態和運營模式(shi)，并不斷推(tui)進產業化(hua)應用，打通知識傳遞(di)的“視界(jie)”，連接(jie)紙與電(dian)，用技術讓(rang)學習更(geng)有(you)趣、更(geng)有(you)效。